Demand for Luxury and Gift Fruits Drives Record Prices for Out-of-Season Greengages in Kurdistan

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Fruit markets in Sulaymaniyah, Kurdistan Region, are seeing record-high prices for out-of-season fruits, especially greengages, locally called “Helloje”. Vendors report that one kilogram of imported greengages now costs $500. Small boxes containing six plums sell for 50,000 Iraqi dinars.

A survey in local markets shows strong demand for greengages, also known as Janerik, despite high prices. One buyer purchased four kilograms for $2,000 to give as gifts. Vendors say luxury and gift demand drive these premium costs.

Currently, sellers import greengages from abroad before the domestic season begins. This early supply raises prices significantly. Imported cherries from Thailand now sell at 50,000 dinars per kilogram. Similarly, red and yellow plums from Egypt and other African countries exceed local harvest prices. Scarcity and high import costs mainly determine these price spikes.

Vendors also sell Gundelia, or Kenger. Uncleaned Gundelia costs 8,000 dinars per kilogram, while cleaned, ready-to-cook Gundelia rises to 20,000 dinars. Sellers attribute the price difference to extra preparation and packaging, as well as consumer demand for convenience.

Despite imported fruits dominating attention, markets offer locally grown vegetables from the Sharazor region. Purple cauliflower, eggplant, and local French lettuce varieties sell at moderate prices compared to imported fruits. Vendors highlight their quality, color, and presentation, saying local crops increasingly compete with imported items.

Shop owners explain that high imported fruit prices relate to seasonality and early access demand. Air-freighted fruits reach Sulaimani markets before local production starts, causing premium pricing. Vendors expect prices to drop sharply when domestic harvests arrive in the coming weeks.

High-end consumers continue to buy greengages and other imported fruits as luxury items or gifts. Small boxes cater to gifting, explaining why buyers pay premium rates per kilogram. Imported fruits satisfy both taste and cultural preferences, especially during holidays or celebrations.

Meanwhile, locally grown produce shows the potential for sustainable, competitively priced alternatives. Purple cauliflower and other Sharazor vegetables attract consumers seeking fresh, high-quality local items.

Market analysts say the current pricing is temporary. Once local production reaches full capacity, imported fruit costs should normalize. Vendors advise monitoring prices and demand patterns to navigate seasonal market fluctuations effectively.

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